A reader felt compelled to call today to complain about the headline above a story explaining efforts to curb crime outside Groover's Market north of Palmetto. The headline on 1A of our Bradenton edition:
Targeting Groover's crime
The Groover family, said the caller, is a respected family that has lived in Manatee County for many years. But to read the headline, "for what it is, makes the Groover family look like they're the criminals,'' said the caller. He added that a neighbor of his in Parrish stopped by to voice a similar complaint.
Agreed. Neither the family — nor the market itself, which was sold recently to Tampa businessman Chetan Shah — is the culprit here. It is the crime and loitering outside the market that are being addressed by local officials. It would have been easy to write a more concise headline, and we have changed it at Bradenton.com.
Now, a suggestion for Mr. Shah from myself and the reader: If you're hoping to change the reputation of your new market, why not start by changing the name? "That's exactly what I thought,'' agreed the caller.